Royal Challengers Bengaluru time-to-time spread awareness on important issues.
Over the years, the Royal Challengers Bengaluru have always tried to deliver an important message, of conserving Mother Nature with their iconic green jersey. Every season they have played one of their games in green and for the last two years, they have been soaring in their flamboyant greens.
Green Kit for away game against KKR
Royal Challengers Bengaluru announced that they will play their next match against KKR while wearing a green sporting jersey for their away game at Eden Gardens, Kolkata on Sunday (April 21). Since 2011, This green jersey has been an iconic symbol, as they continue to wear it for one select afternoon match during every IPL season. In addition to wearing the green jersey, RCB’s captains over the years have also presented a plant as a memento to the opposing team’s captain.
Optimistic Energy
RCB is at the last spot in the points table. As green colour signifies new beginning and growth and they need a new beginning and this is why they opt to wear the green jersey. RCB fans are hoping for the team and the team will surely harness the positive energy and translate it into on-field success, regardless of the venue. RCB is aiming to make a statement and turn around failure in success, backed by the support of their fans and their commitment to environmental sustainability.
4 reason behind RCB Green Jersey:
There are other reasons of wearing green jersey other than their commitment to environmental sustainability and awareness.
Creating Awareness regarding environmental conservation :
RCB has been wearing green jersey from 2011 to raise awareness regarding environmental conservation. It is their symbol to show their commitment to environmental sustainability. RCB aims to raise awareness about environmental issues such as climate change, pollution, and conservation.
Go Green Campaign:
The Green Jersey is a part of RCB’s “GO GREEN” campaign which is designed to promote eco-friendly practices and also encouraging people to take action for a greener planet. They inspire people and the world to take steps to save environment by adopting good habits for sustainable environment.
Good Platform:
The IPL is one of the biggest platforms in any sports league to send messages to the millions of people in a single go. By wearing green jerseys during matches, RCB leverages this platform to spread their message of environmental responsibility to a greater number of people around the globe.
Corporate Social Responsibility (CSR):
This is not a new thing but going on from many years. Big Corporates donate OR use their profit in contributing to a social work of any kind that help the society. Many sports teams, including RCB, view CSR as an integral part of their organizational ethos. In India, there are so many corporate groups who contribute in CSR.
High Engagement:
RCB comes in the top 3 place when it comes to fan engagement. By wearing, green jersey they are amplifying this engagement and drive global attention towards this message. With more tweets, likes, and shares they are increasing the overall engagement in the internet algorithm.
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